Fleet Feet Sports  4Kay Race 2009 - No Bo graduates4Kay Race 2009 - on top of the world4Kay Race 2009 - Anna, Nancy, & Melissa
Inaugural 4Kay Race . . . great event, great cause, great participation . . .
Fleet Feet Sports Knoxville Newsletter
July 2009
Dear *****,
Last week, I was riding through West Knoxville on my way to the Smokies.  It was 4th of July and the American flags were proudly flying high.  I was amazed with the gift of freedom and choice. I was free to choose "my bike", "my route", and "the intensity" of my ride.  I was in control and that was my choice.
 
At Fleet Feet Sports, our mission is to "engage" you to make that life altering decision.   Start a small change, and see it snowball into a lifetime of choices.
 
Do you need technology?  We are partnering with Mizuno to bring you the latest technology in footwear selection.  Our ultimate goal is to get you properly fitted and on the road.
 
Do you need fun?  We are planning social outings in the beautiful Smokey Mountains along with a scavengar hunt to challenge your mind as well as your body. 
 
Do you need another sport?  We are introducing group rides from the store to take your athletism to a higher level. Who knows, there is talk of Yoga in the near future.
 
Do you need coaching?  Our training programs are growing fast delivering top notch education and motivation for those who excel in this environment.  We are working on more programs to start early fall.

We are constantly listening to your requests and your needs.  Let us know how we can serve you and make your experience exceptional.  We won't settle for less.

Train smart, live well, and make a difference!.

- Shahin
Mizuno Weekend Promotion

To celebrate the Mizuno Tech Lab visiting our store we are offering specials on Mizuno products. Promotion offered:

Thurs, July 16th - Sun, July 19th

$10 off each Mizuno shoe purchase
$5 off each Mizuno clothing purchase



Offer valid on regular and sale priced items. Promotion limited to stock on hand and may not be combined with other coupons.
Summer Seminar Series

Join us at the store every 2nd and 4th Tuesday during the summer for our educational seminar series.  These sessions are FREE and open to the public.  Please RSVP by email.

July Seminars 

Topic:  Foam Roller
Date:   Tuesday, July 14th at 7:00pm

Learn how to properly use a foam roller for massage, stretching, injury aid, and more. Space is limited so please RSVP.

Topic:  Core & Back Excercises
Date:   Tuesday, July 28 at 7:00pm

As a follow up to back injuries seminar last month, learn excercises to strengthen your core and back muscles to aid in recovery and prevent injuries.
Cades Cove Social & Scavenger Hunt
Cades Cove RunA group from East Tennesse is heading down to the Disney Marathon weekend in January 2010.  We meet each month to socialize, share training stories, meet new folks and just enjoy ourselves.  Next social meeting:

  When:  Sat, July 18th
               7:00am - run/walk & hunt
               9:00am - breakfast
  Where:  Cades Cove

There is a 4, 8, 11 or 17 mile run/walk option.  During the run/walk, teams can  participate in a Scavenger Hunt and earn prizes. RSVP to sign up for the scavenger hunt and be eligible for prizes.

Afterwards, we will have a pancake breakfast and an optional soak in the cold creek.  Bring something to share if you want.  Please RSVP so we have a head count by calling 675-FEET or sending us an emailSocial is open to everyone!


For those interested in the Disney Marathon trip, we have information about lodging, group rates, training programs and more.  If you would like to receive communications about the trip, please email us your contact information.
In This Issue
Mizuno Weekend Promotion
Summer Seminar Series
Cades Cove Social & Scavenger Hunt
Mizuno Run with Us Tech Lab
Ragnar Relay
Wednesday Night Bike Rides
At the Races...
Coach's Corner - Sports Drinks
Join Our Mailing List!
In Store Events
    July 14th:  Foam Roller Seminar
    July 16th:  Mizuno "Run with Us" Tech Lab
    July 16th - 19th:  Mizuno Sales Promotion
    July 18th:  Cades Cove Social and Scavenger Hunt
    July 20th:  Ragnar Relay Interest Meeting
    July 28th:  Back Excercises Seminar
    Jun - Sept: Triathlon Training - training programs to race a sprint, olympic or half ironman triathlon
Upcoming Races
Jul 11
Carter Mill 10K
Jul 11
West Side YMCA Triathlon
Jul 18
Atomic Kids Triathlon
Jul 19
I.C. King of Trails Race
Jul 25
Karns Community 5K
Jul 25
Race for Ramps 5K
Group Runs/Walks
Fleet Feet Weekly
Group Runs/Walks
Sunday Group Trail Run
Looking for someone to run or walk with? We have plenty of options at Fleet Feet. Don't miss the fun!!  Everyone is welcome at our runs/walks. All you have to do is show up. See you this week!

Tuesdays at 6:00pm
Wednesdays at 5:00pm
Thursdays at 6:00pm
Sundays at 8:30am

Need more info?
Visit our group run page, call the store at 865.675.FEET or send us an email.
Mizuno Run with Us

Thursday, July 16th, 4:00pm - 7:00pm
Mizuno Run With Us Truck

During the 3 hour period the Tech Lab can process approximately 40 people.
Sign-ups for the Tech Lab will be handled on a first-come, first-served basis.

Remember we will have special Mizuno promotions at the store for the entire weekend!
Ragnar Relay
Ragnar Relay
183 Miles
   +
Teams of 12 people in 2 Vans
   +
Each person runs 3 legs of 3-8 miles
   +
Follows the Potomac River in Maryland, ending near Washington, DC
   =
The experience of a lifetime on September 25-26

Sign up with Fleet Feet at get these additional perks:
  • An exclusive Fleet Feet Sports/Ragnar Relay tech shirt in addition to the traditional participant shirt.
  • A special Fleet Feet Sports hospitality tent at exchange 12.  We will have a special "survival to-go kit" for you with energy bars and drinks for the road.
  • An exclusive VIP hospitality tent at the finish area with catered food, a lounge area, cold drinks and lots more.

  • If you want to run with us, get a team together and register online at http://www.ragnarrelay.com/dc/registration.php.  Use the promocode: ffknoxville

    Need more information?  Join our interest meeting on Mon, July 20th at 7:15pm, Fleet Feet Sports Knoxville.
    Wednesday Night Bike Rides
    Group Bike RideOur Wed group runs are getting better!  In addition to our group run at 5:00pm, Fleet Feet Sports is hosting a weekly bike ride at 6:30 pm for the multi-sports athlete in you.

    In support of the newly formed triathlon club in Knoxville, HardKnox Multisports Club, the ride features a 20-25 mile tour of the West Knoxville area. Course is rolling with some hills and some traffic in the early miles. Average pace is around 16-18mph. May have slower and faster groups depending on participation. So show up and help us lead a slower or a faster group. Post ride hydration provided.  Optional post ride social is always on the books for anyone who has worked up an appetite.

    If you would like to make it a brick workout, come at 5:00 for a pre-ride run (pace, distance, and duration dictated by the group) before stretching your legs on the bike. We usually run for about 5 miles or around 1 hr at around 9 min pace. It is a bit too warm to do anything faster.

    Remember you can just do the run, just do the bike, or do both.

    For more information on the HardKnox Multisports Club email Lisa Wolf at hardknoxmultisport@gmail.com.
    At the Races
    4Kay 2009 Water Stop 4Kay Run (June 13, 2009) -

    The inaugural 4Kay Run, benefitting the Kay Yow/WBCA Cancer Fund, had a great turnout.  Fleet Feet Sports was proud to be a sponsor and congratulates all the participants.  The volunteers were exceptional in making sure everyone was taken care of in the warm summer days.  Remember this when you race in summer months:  "one to drink, one to pour".

    Race results can be found here.

    Tellico Sprint Triathlon 2009
    Tellico Sprint Triathlon (June 21, 2009) -

    Tellico Sprint Triathlon is a fun and challenging event. Congratulations to everyone, specially to our triathlon training program participants who raced hard and did great!  Russ, who is training for his first half-iron distance, is coming in strong off the bike for a PR finish.

    Race results can be found here
    Coach's Corner -  Sports Drinks
    Sports DrinksWhen to us a Low-Calorie, High-Electrolyte Sport Drinks
      or a Carbohydrate Rich Sports Drinks . . .

    New low-calorie sports drinks are designed to provide the electrolytes your body needs without providing much - if any - carbohydrate. For athletes, this means a new choice for during and between workout hydration, but when are these drinks the right choice?
     
    Electrolytes and hydration science
    The need to stay hydrated during the hazy, hot, humid days of summer is a no brainer, but still represents a challenge to most athletes. As little as 2% loss of overall bodyweight from sweat can greatly hinder performance, and athletes often carry hydration deficiencies from one workout to the next. Just rehydrating with water isn't always the best treatment, especially when hot weather and high sweat rates have caused significant sodium losses.
     
    Sodium plays a crucial role in normalizing fluid balance in the space around cells and also contributes to normal nerve and muscle function, but it's also lost in large amounts as you sweat. In extreme cases, when losses are not replenished athletes can develop hyponatremia. This potentially life-threatening condition is caused by a severe dilution of bodily fluids, but you don't need to be anywhere near hyponatremia to begin experiencing diminished performance, cramping, dizziness, confusion, and slowed reaction times due to excessive sodium losses.
     
    Not only is sodium in sports drinks and gels needed to replace sweat losses during prolonged activity, but the addition of this electrolyte improves the osmolality (concentration) of a sports nutrition product in order to optimize the rate of absorption in the gut. The amounts and kinds of "stuff" in the fluid you ingest changes how fast the fluid, nutrients, and electrolytes are absorbed into your body. Mixed as directed, sports drinks and electrolyte drinks are designed to maximize absorption rates so you get maximum benefit as soon as possible.
     
    To address the growing concern of hyponatremia, the electrolyte supplement market is growing exponentially. The American College of Sports Medicine recommends 700-900mg of sodium per liter of fluid consumed during activity to maintain sodium levels in the body. Very few sports drinks provide this amount of sodium in a single serving, which is fine considering that one serving of sports drink wouldn't be enough to satisfy an athlete's total fluid needs for an hour anyway. Electrolyte drinks are designed to provide athletes with another option for addressing the sodium and hydration losses that occur during both high-intensity and long-endurance exercise. However, because they lack carbohydrate energy, athletes need to be careful about when they choose to use electrolyte drinks.
     
    When to use electrolyte drinks
    High-intensity exercise requires proper hydration for peak performance, especially since sweat losses can reach 2 liters per hour. At the same time, high-intensity workouts and competitions tend to be relatively short (60-90 minutes) and some athletes have trouble tolerating carbohydrate-rich drinks while exercising intensely. Electrolyte drinks are appropriate for these workouts and competitions because they not only replenish sodium losses, but sodium increases an athlete's drive to drink, which in turn means you'll consume more total fluid and perform better. Adding electrolytes can also help to increase absorption rates of the liquid.
     
    Between workouts is another good time to consider low-calorie, electrolyte-rich drinks like PowerBar Electrolytes. While it's important to ensure you're consuming enough carbohydrate to maximize post-workout recovery, electrolyte drinks can be a good addition to your afternoon or evening fluids... especially after a particularly hot or intense training session.
     
    When to stick with carb-rich sports drinks
    To maximize performance in longer endurance training sessions and competitions (2 hours and longer) you need to replenish carbohydrate as well as fluids and electrolytes as you go. This is where the carbohydrate content of traditional sports drinks gains priority over electrolyte-only drinks. For these longer sessions, aim to consume 60-90 grams of carbohydrate per hour from sports drinks, gels, and foods. Keep in mind that all of these energy sources also contain sodium - some contain a lot of it - so it's often possible to consume all you need without electrolyte drinks or tablets. That's not to say you should avoid electrolyte-only drinks during long training sessions of competitions; just be careful not to forego calories in favor of electrolyte-only drinks, or automatically assume that a flavored drink must contain carbohydrate.
     
    So the next time you're deciding on what drink to put in your bottles, remember that electrolyte drinks can help to increase fluid intake and replenish sodium losses, but should never be mistaken for an energy boosting drink.
    Shahin Hadian
    Fleet Feet Knoxville
    Fleet Feet Knoxville | (865) 675-FEET | 11619 Parkside Dr | Knoxville | TN | 37934