Fleet Feet Knoxville
July 2007
 
Fleet Feet Knoxville Newsletter
Dear *****,
After my last newsletter, I received this reply from a good and wise friend: "If hard work, enthusiasm and innovation (FITLOSOPHY) are any measure, you're sure to have GREAT SUCCESS in your new venture!"  I hope I can live up to these standards and I will do my best.
 
Our circle of friends is growing. "Happy Feet" Team is out there training for their triathlon. We started a new corporate wellness challenge and Team TCS is well ahead of pace as they fight office stress and open their horizon with an active lifestyle. And we had a night of learning and socializing for the ladies.
 
Live Well. 
 
- Shahin
Making Room for New Technology
We need to make room for new arrivals (Asics Nimbus 9 and Saucony Trigon 5 Ride) and what better way than putting on a SALE.  So if the Asics Nimbus 8 or Saucony Trigon 4 Ride are your favorite shoes, then stock up now.
 
Starting in July, selected shoes will be on close-out at a 20% discount, until the old stock is GONE!!
 
Sale is limited to available inventory and you must ask for the discount. Sale is also only for new purchases. All sales on these shoes are final.
"Gambler's Sale" coming in July
Clint Eastwood said it best "Do you feel lucky?".  Well, do you?  
 
From Fri, July 13 to Sun, July 14 we are having a Gambler's Sale.  Selected summer apparel will be discounted with the percentage increasing each day.  And you still earn Personal Rewards points! 

   Fri   7/13  -  10% off
   Sat  7/14  -  20% off
   Sun 7/15  -  30% off
 
Come in early for the best selection or come in late if you feel lucky.
In This Issue
Making Room for New Technology
Gambler's Sale
New Arrivals
Diva Night
Upcoming Events
At the Races
Coach's Corner
Join Our Mailing List!
New Arrivals
Brooks Trance 7Brooks Trance 7
CWX Compression Shorts & CaprisCW-X
Timex PedometersTimex Pedometer
Shoe Pouch - fits sensor for
Nike +iPod Shoe Pouch
Diva Night - A night to remember
Diva Night
More than 50 ladies came together to experience our Fitlosophy (TM).  They came together to be fitted for a sports bra, matched to a running shoe, outfitted with athletic apparel, but more importantly to be appreciated and pampered:
 
I would like to extend a special thanks to those who supported our Diva Night: 
  • Champion, Moving Comfort, and Coed Sportswear for the door prizes and the give-aways.
  • Trudy Elliot and her presentation on skin care during the hot summer months,
  • Katie Logan and her talk on women's health and fitness
  • Martina Kitts and Jackie King from Dinner A'fare and their delicious hors-d'oeuvres.
Congratulations to the following door prize winners during our Diva Night.  If you were not able to claim your prize that night, no worries, we have them for you at the store:  Michelle DeArmond, Katie Logan, Cindy Curico, Cindy hardy, Sally Evenden, Amy Tourville, Jackie Pena, Kelly Harbin, Liza Graves, Nicole Sowell, Laura Bradley Myers, Michelle Rhodes.
Upcoming Events

In the month of July, we kicked off two new programs:Triathlon 101 Training

1.   Triathlon 101 - Build to sprint distance triathlon
 
We designed an 8-week training program around the Springbrook Sprint Triathlon to be held on Aug 11th.  our goal is to promote the sport of triathlon to newcomers who are looking for a new challenges.  During the next 8 weeks, we will take our group of athletes and help them become tri-athletes. Check here if you want to find out more about our training programs.
 
 
 
TCS Offices2.  Tennessee Cancer Specialists Corporate Wellness Challenge
 
Not every one is up to training for a triathlon.  So we designed a 6-week wellness program to challenge the hard working employees of the Tennessee Cancer Specialists group.  Spread across multiple offices, these health professionals give much of themselves every day.  It is time to give back. 
 
Through education and communication, our goal is to show that wellness is achievable in small doses.  Our incentivized program will help nurses, office workers, and doctors train toward a 5 kilometer walk.  Check here if you want to find out more about our corporate wellness programs.
 
Stay tuned for future events such as our Triathlon 201 program, our long distance running program, and even another wellness program right around the corner.  If you are interested is starting one in your group, please contact us.
At the Races...
Swiggum's sonIn this section, we usually talk about racing and major accomplishments.  Well, I can't find anything more impressive than a new arrival in the Fleet Feet family. Doug showed up at the store, grinning from ear to ear after the arrival of his new boy.  "...Here is a picture of my new baby boy!  My wife Kori and I couldn't be any happier.  I will be bringing my wife down soon for you to fit her into a good pair of walking shoes.  Thanks for everything and I will talk to you soon.  He looks pretty good for only being 1 week old.  Future runner and champion soccer player."  So congratulations mom & dad.  It is worth mentioning that dad was so excited that he forgot to send me his son's name.  So for now we'll call him CHAMP:-) 
Coach's Corner
Plantar Fasciitis - What is that nagging arch pain??  
 
Plantar fasciitis is the most common cause of heel pain in runners and in sports that involve intensive running. Walkers are at risk too. Plantar Fasciitis is an inflammation of the plantar fascia, which is the elastic support system for the bottom of your foot. It consists of thick bands of connective tissue that originate on the front and inner side of the calcaneus (heel bone) and fan out toward the toes connecting to bones just beyond the ball of your foot. Pain is usually most prevalent in the heel or the rear portion of the arch.
 
Plantar fasciitis is very painful during the first couple of steps after awaking in the morning, but tends to subside significantly until it increases again by the end of the day. The reason this occurs is that during the night, the plantar fascia begins to heal, but not completely. When the first step is taken in the morning, the site where the healing began becomes disrupted and aggravated once again.
 
There are many causes of plantar fasciitis. They include:
  • Shoes without adequate support for the arch
  • Playing or running on hard, unyielding surfaces (e.g. concrete, asphalt)
  • Abnormally flat or high arches
  • Abnormal foot pronation (arch drops too much during gait)
  • Tight calf muscles
  • Sudden increases in activity level
  • Sudden weight gain
  • Occupations requiring prolonged standing

Treatment of plantar fasciitis often will require various methods to completely treat the condition. As for all overuse injuries, rest or modification (cutting back) of the activity is required to allow healing to occur. Use pain as your guide. If an activity increases or maintains the heel pain then it needs to be reduced or ceased. If the surface upon which you are active is very hard then change to a softer surface which will provide more cushioning and less shock to your feet.

Ensure you are wearing the proper footwear. Worn out or poorly constructed shoes will cause your feet to absorb more shock and to move abnormally while you are walking or running. When selecting a shoe, ensure it feels great from the start. You should not have to "break in" a shoe! You may want to try over-the-counter shoe inserts to support your arches. Sometimes a heel lift may decrease tension through the bottom of your foot. Remember, shoes should be replaced every 300-500 miles of use, or every 6 months. Treating plantar fasciitis immediately is very important. If the above conservative treatment approaches do not help then it is always best to seek medical advice to ensure complete treatment and recovery.
 
If you are suffering from plantar fasciitis stop in and discuss it with us and let us show you how we might be able to help alleviate your discomfort and speed up your recovery. 
Shahin Hadian
Fleet Feet Knoxville
Fleet Feet Knoxville | (865) 675-FEET | 11619 Parkside Dr | Knoxville | TN | 37934