No more suffering. No more loss. That's the goal of Mizuno's #projectzero campaign in partnership with Fleet Feet Sports. Throughout the month of October, Mizuno and Fleet Feet Sports, with support from the Breast Cancer Research Foundation, will unite together to launch #projectzero, an initiative to raise funding for breast cancer research and discovery, highlighting survivor stories and showcasing the role sports play in transforming lives affected by breast cancer.
The campaign will kick off with a fun run at Fleet Feet Sports Knoxville, where we will be joined by Fanatic Brewing Company. We will have demos of the Mizuno Wave Rider 21 running shoes for you to try out on your run, and Fanatic will be serving up tasty local beer post-run by donation. All donations will go to the Breast Cancer Research Foundation in support of ProjectZero.
The event will launch Mizuno's special edition BCRF Wave Rider 21 as well as performance t-shirts bearing a custom pink shoelace insignia. Both items will be available exclusively at Fleet Feet Sports for purchase. For each pair of shoes and t-shirt sold, $10 and $5 respectively will be donated to the Breast Cancer Research Foundation.